For the third consecutive year D.i.Re participates in Denim Day with Guess Foundation and The Circle Italia. Denim Day will be launched in Rome on May 4 at Palazzo Barberini in the presence of Paul Marciano, patron and creative director of Guess who strongly wanted this initiative.
Denim Day was created in the United States thanks to Peace Over Violence, a feminist association that fights violence against women and that launched the idea of wearing jeans in protest against a ruling by the Italian Court of Cassation which, in November 1998, overturned the conviction of a 18-year-old man for the rape of an XNUMX-year-old girl who wore skin-tight denim pants; according to the judges "impossible to remove without her collaboration".
Since then, unfortunately, the relevance of this protest and this mobilization has not disappeared: in Italy almost 7 million women have suffered violence and every year over one hundred women have been killed by men, mostly husbands and boyfriends or ex-husbands and ex boyfriends.
Peace Over Violence, D.i.Re – Donne in Rete contro la violenza and The Circle Italia invite everyone to demonstrate their commitment against violence against women by wearing jeans on May 27 but above all by helping to finance our Association. To do this, you can buy a Guess denim garment or donate directly to Guess stores from 20 to 27 May.
For each denim garment purchased in over 100 Guess retailers or on the website www.guess.eu, 10 euros will be donated to D.i.Re and will be used to support the return to work and professional qualification of women who escape violence.
With the Guess Foundation donations in 2015 and 2016 D.i.Re it has activated territorial support networks for women who want to go back to being economically autonomous and has opened twenty job orientation counters in the anti-violence centers belonging to the network, thus supporting more than 500 women in the search for a job.
To date, 20 women, in 7 different regions, have been placed in work reintegration internships and three full immersion training courses have been organized to strengthen the skills of the operators who work in the centers dealing with job orientation.
D.i.Re will continue this initiative with this year's Guess donation, of which we are deeply grateful first of all to those who subscribe, to the Guess Foundation, to Paul Marciano, to The Circle Italia and to Patti Occhiuzzo Giggans, the American feminist and activist who launched the Denim Day and has spread it all over the world.
How to participate in Denim Day on May 27th
Wear a pair of jeans or the bandana dedicated to Denim Day that you will find in Guess stores and share your photo on social networks using the hashtags #DenimDay, #GUESSforProgress, #StopSexualViolence and tagging @Guess, @direlaviolenza and @TheCircleItalia.