Benefit Cosmetics was born in San Francisco as a cosmetic products company. Acquired in 1999, it comes from the LVMH group, since 2008 it has also been sold in Italy exclusively in the perfumeries of the prestigious French chain Sephora.
In over 60 Sephora stores, there are Benefit Cosmetics Brow Bars, which are literally “eyebrow bars”; dedicated spaces where professional beauticians advise clients on the shape, structure and color of the eyebrows that best suit their face.
In 2015 the founders Jean & Jane Ford decided to launch the "Bold is Beautiful" project, a charity program aimed at thanking women for the support they have received over the years, helping those in difficulty to be determined, to believe in themselves and to make your dreams come true.
17 countries, 34 associations are involved in the program and so far 5 million dollars have been donated to associations linked to the world of women.
This year Italy is also involved in the project.
How? The entire collection of the eyebrow services in the month of May of all the brow bars in Italy will be donated to two associations: D.i.Re and Mothers at school in Milan.
Thanks to the proceeds, Di.Re will continue to support the work of the anti-violence centers and the projects for the exit from violence of women who turn to them.
Participating in this project is simple. Just book an appointment at one of the Benefit Brow Bars during the month of May. To see the complete list just log in to the website.
Here's where to find Benefit Cosmetics on social media: