Eau Thermale Avène also supports the Association in 2017 D.i.Re on the occasion of the International Day against Violence against Women.
On the occasion of 25 November, the international day against violence against women, Avene thermal water, the dermocosmetic brand of the Pierre Fabre Laboratories that takes care of sensitive skin, confirms its commitment in collaboration with the association D.i.Re "Women on the Net against violence", with an emotional video which aims to support women in defending their way of being by reacting to all forms of violence.
Continuing the journey undertaken in 2015 with the launch of The beauty of being sensitive #ConLeDonneXLeDonne, the commitment of Eau Thermale Avène is strengthened with the desire to sensitize the female universe to face "together" all forms of gender-based violence.
The short video, which is shared online from 17 to 27 November, represents precisely the desire to defend women, and reconfirms the commitment of Eau Thermale Avène against gender-based violence.
“Since 2015 we have undertaken together with D.i.Re a #ConLeDonneXLeDonne awareness path, with the aim of creating greater awareness on the issue of gender-based violence, registering a great consensus. We also understood that much more remains to be done: for this reason it seemed right to renew our commitment by giving a voice to women through the creation of a very useful App and a video with a strong and impactful message "she declares Maria Tilde Reposi, General Manager of Pierre Fabre Italia. "We hope to be able, even with this tool, to involve women in the awareness that violence is not only physical but also psychological, also offering those who need it the opportunity to contact expert structures, such as D.i.Re"
Lella Palladino, President of D.i.Re Women on the Net against Violence he adds: “Our 80 Centers survive thanks to a lot of voluntary work and receive scarce and intermittent public funds: also for this reason the contribution of an enlightened brand like Eau Thermale Avène is precious. In 2015, thanks to the generous donation received, we helped finance research on the impact of the crisis on women who suffer violence, while in recent months we financed the creation of a smartphone app, downloadable for free, capable of giving every woman essentials. basic information in case of emergency ".
Starting from the concept of sensitivity, Eau Thermale Avene e D.i.Re "Women on the Net against violence", invite all women and men to support this project, and to give their contribution from 17 to 27 November: a simple tweet or post on Instagram is enough, a thought accompanied by the hashtags #ConLeDonneXLeDonne and #LaBellezzaDiEssereSensibili together with @aveneitalia.
A simple but meaningful gesture, testifying to one's commitment and closeness to the theme.